In 2022, we began a brand transformation with Sesé that went far beyond the visual. We redefined its strategy, simplified the name from “Grupo Sesé” to “Sesé,” and shaped a new purpose: transforming the supply chain of the future.

This strategic shift led to a bolder, more contemporary and distinctive verbal and visual identity. One of the key decisions was to remove the iconic lion from the logo, while carrying its strength into a more conceptual territory: the lion disappears as a symbol, but its roar remains present throughout the visual identity as an expression of character, energy and attitude.

We also brought coherence to the communication ecosystem so that every internal and external touchpoint spoke with one voice. Website, social media, corporate tools, internal platforms and events all became part of the same system.

The transformation culminated in the creation of the Sesé Foundation identity, extending the company’s purpose into the social sphere. Today, Sesé is a clearer, stronger brand, ready to lead its next chapter.