Sonia García

Art Director and branding specialist from Madrid, currently based between Genoa and Naples. I work across branding, typography, visual systems, and illustration, helping clients uncover what makes them unique and translate it into a clear, distinctive identity.

Currently leading the Visual Branding team at Prodigioso Volcán, I drive visual direction and project coordination from concept to delivery. My work balances bold creativity with strategic clarity, ensuring every identity is cohesive, impactful, and aligned with client objectives.

Beyond the deliverables, I prioritize team culture and creative leadership: mentoring talent, supporting growth, and building an inspiring work environment. Driven by constant curiosity, I continuously explore new references, tools, and methodologies to bring fresh perspectives into my work.

Studies

Guadalajara School of Art (Spain)
2013 — 2015

ESD Madrid (Spain)
2015 — 2019
 
Graphic art at Akademia Sztuk Pieknych im. Jana Matejki in Krakow (Poland)
2017 — 2018

​Motion Graphics at SOD School of Design in Naples (Italy)
2020 — 2021

Services

Branding
Visual identity
Illustration
Editorial Design
Infographic
Art Direction
IA

Experiences

Freelance projects
Since 2015

Relajaelcoco (Graphic Designer)
2018 — 2019

Prodigioso Volcán (Art Director & Head of Visual Branding Team)
2020 — Now

Clients

(+150)