Client
Secpho
Branding
Narrative
Visual Identity
Services
We transformed Secpho’s identity to reflect its role as an ecosystem for innovation and connection between companies, technology centres, researchers and investors. The goal was to build a more contemporary, approachable and consistent brand, capable of expressing its ability to connect talent, technology and opportunities.
The brand comes to life across every touchpoint, from digital platforms to catalogues, signage, welcome packs and other physical materials. The result is a powerful, coherent and recognisable identity that reinforces Secpho’s role as an organisation that connects people and ideas to drive innovation.
2025
Prodigioso Volcán
The new identity is built on a renewed brand strategy and translated into a strong, recognisable visual system. The logo adopts a futuristic, industrial aesthetic, while the graphic language combines minimalism, precision and energy through bold forms, a high-contrast colour palette and a distinctive icon system.
The photographic universe reinforces this positioning with imagery that represents emerging technologies, new materials, robotics and future-facing solutions. We also developed a custom system of prompts to generate AI-powered imagery that remains consistent with the visual identity while expanding the brand’s communication possibilities.
