Navarra Brand project seeks to strengthen the competitiveness of the region through a brand strategy that highlights its diversity, social commitment and future projection.​

We worked with key stakeholders from different sectors and defined a narrative that connects Navarra's identity with its capacity to generate synergies and collaboration.​

The new visual identity, with a typography designed specifically for the project, reflects the brand's values, and the slogan “Una forma de funcionar” (Our own way) encapsulates its vision of quality and leadership. The brand was activated with an interactive exhibition and a communication plan to reinforce its impact.