We created the identity for Henko, Grupo Anaya’s academic and career guidance service, designed to help students find their own path. We developed the project from the ground up, working on the naming, brand strategy, tone of voice and visual identity.

Inspired by the idea of change and Japanese culture, we built a friendly, flexible and distinctive brand, with a graphic system that can adapt to students, families and education professionals.

We also extended the identity across the website, editorial materials and different communication pieces.