Ecovidrio has initiated a strategic process to update its brand and remain relevant in the context of the circular economy, without losing its recognized identity and track record of success. The organization, unique in the market for its involvement in all stages of glass management since 1998, seeks to develop a more competitive and differentiated brand strategy, aligned with the challenges of recycling and sustainability.

To this end, international waste management models have been analyzed and a purpose has been defined around the transformation of communities through the circular economy.

The visual redesign reflects this new approach, with an updated logo that preserves the iconic igloo-shaped glass container, present in Spain for over 40 years and widely recognized as a symbol of recycling across the country. The visual identity is modern and dynamic, using a vibrant color palette and minimal graphic resources to optimize communication. Particular attention was also paid to creating efficient, optimized brand assets that support a more sustainable ecobranding approach across applications.

The infographic design and the effect of moving glass add a distinctive character, projecting leadership, closeness and optimism, key elements for Ecovidrio's new phase.