We worked on a new brand born from the shared commitment and vision of Prodigioso Volcán and Mikel Berraondo. Its purpose is to go beyond traditional sustainability narratives, helping organizations embed social, environmental, and ethical values at the core of their business strategy.

​Inspired by atolls, ecosystems that sustain balance and resilience in nature, Atolónica stands as a metaphor for business models that protect people, communities, and the planet. This transformative ambition is also expressed through its visual identity, conceived as an extension of the brand’s purpose.

The logo adopts an organic form inspired by the natural geometries of atolls, conveying balance, adaptability, and vitality. Fuchsia is established as the primary color, bringing energy, determination, and a clear willingness to drive change, in line with Atolónica’s transformative character. The identity is completed with textures that evoke organic or conceptually resilient materials, reinforcing the idea of a brand born to move forward with conviction and support solid, committed business models built to endure.